MANILA, Philippines, October 23, 2013 — Everyone knows what it’s like to drink the world’s favorite frozen beverage brand, Slurpee, out of a paper cup. Except for the cup designs, it’s the one thing that hasn’t changed —at least that was until 7-Eleven Australia came up with something ingeniously fun and wacky that sent people rushing to the convenience store chain with their teapots, canisters, and even a wheelbarrow, to be filled with Slurpee.
Slurpee Bring Your Own Cup Day was the phenomenon that brought out the kid in everyone, one “cup” at a time.
As it turns out, giving people total creative control delivered the most amazing results and the most outrageous ideas for cup replacement such as, but not limited to fishbowls, watering cans, trumpets, and trophies, to name a few.
The Philippines’ first ever Slurpee Bring Your Own Cup day happens on November 7, 2013. For only 29 pesos, anyone can use the craziest “cups” they can get their hands on.
How does it work? Customers are encouraged to bring the craziest cups they can think of. Anything that can be filled is fair game provided that it follows the rules. As long as the “cup” in question is hygienic, watertight, fixed in size and shape and able to fit in the MaCUPangyarihang Bilog, customers can fill it to the brim with Slurpee. Be warned, however: Brainfreeze may occur.
The famous movement that started in Australia has made its way to Malaysia and now, the Philippines.
Slurpee BYO Cup Day kicks off the celebration of a landmark partnership between Slurpee and Coca-Cola.
“We are excited for the Slurpee BYO Cup Day and look forward to seeing the crazy cups our customers will bring. We’re glad to be able to bring this fun event to the Philippines, together with Coca-Cola. Slurpee BYO Cup Day is the perfect way to start off our partnership with Coca-Cola for Slurpee, especially since both brands are fun and dynamic,” says Victor Paterno, President and CEO of Philippine Seven Corporation, country licensee of the 7-Eleven store chain.
“The partnership really is cause for celebration. Coca-Cola has always concerned itself with bringing happiness in every single drinking experience, and we truly believe that partnering with 7-Eleven is a great step to making even more people happy” said Atty. Adel Tamano, Vice-President for Public Affairs and Communications of Coca-Cola Philippines.
The partnership with 7-Eleven is a collaboration with Coca-Cola Philippines and its bottling partner, Coca-Cola FEMSA. With it, the world’s favorite frozen beverage product, Slurpee and the world’s number one beverage brand, Coca-Cola, come together in one happy drinking experience.
“At Coca-Cola FEMSA, we always strive to deliver nothing but the best and most innovative products to our consumers. Our partnership with Philippine Seven Corporation is a testament to this commitment. We hope all our consumers will make their way to the nearest 7-Eleven store so they can try the new Cola and Raspberry Slurpee which is now made with Coca-Cola,” said Juan Dominguez, Corporate Affairs Director for Coca-Cola FEMSA.
Paterno, together with Tamano and Eric Montinola, Key Accounts Director for Coca-Cola FEMSA, were present at the Slurpee Bring Your Own Cup Day media launch held on October 23, 2013 at URBN Bar & Kitchen where details of the BYO Cup Day were revealed and the partnership was announced.
On Slurpee BYO Cup Day customers who participate can upload their photos with their craziest cups in the online contestPhotos can be posted on 7-Eleven’s social media pages on Facebook and Instagram for a chance to win cash prizes.
Be sure to use the hashtag #BYOCupDay to keep tabs of the Slurpee madness this coming November 7.
For more information on BYOC, visit https://www.facebook.com/711philippines.