7-Eleven Philippines

7-Eleven Expands Market Dominance Anew with Fairview Terraces Outlet Opening

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Since successfully embarking on a vigorous mall-based expansion campaign in the Philippines in 2001, 7-Eleven demonstrated anew its industry dominance with the latest unveiling of another C-store in Fairview Terraces in Novaliches, Quezon City.

Through unique strategic initiatives that leveraged its reputation for quality and efficient service, 7-Eleven, via its exclusive local licensor, Philippine Seven Corp. (PSC), has successfully attracted prospective partners and new markets in commercially centric mall locations, thus remaining the undisputed leader in the retail convenience service category.

Under a milestone partnership between PSC and top conglomerate Ayala Corp., 7-Eleven-Fairview Terraces will cater to the immediate convenience needs of Fairview Terraces condo residents as well as provide mall goers with 7-Eleven’s diverse line of proprietary on-the-go products and customer-friendly services.

Present at the store opening were (in photo from left to right) Judith Apolinario (PSC Business Development Specialist), Lou Stephen Marquez (Project Engineer), Wilma De Castro (Operations Field Consultant), Jean Velasquez (Franchise Specialist), Edgar Gabriel (Business Development Division Section Manager), Maggie Trinidad (District Manager), Herbert Vianzon (Franchisee), Gigi Custodio (Leasing Manager, Ayala), Jessica Gutierrez (Marketing Assoc. Manager, Ayala), Raymond Serrano (Business Development Supervisor), Eleanor Mirasol (Area Manager), Natallie Beduya (Public Relations Specialist).

To date, PSC operates 2,214 7-Eleven stores in the country. With its unique business format flexibility, 7-Eleven remains the most trusted franchise business of choice among potential partners. Via its flexible Franchise Opportunity package, suitable franchise partners are offered two ways to benefit from a proven system: Regular New Store Franchise (open a new 7-Eleven store) and Property Conversion (convert an established business or properties into a 7-Eleven franchise).

For more details on 7-Eleven’s franchise opportunity offerings, call (02) 7269968, 0920-9508651, 0917-8711686, email franchising@7-eleven.com.ph or visit www.7-eleven.com.ph.