Building out a broader goal that will sustain its aggressive expansion campaign in the country, world-leading convenience store chain brand 7-Eleven has recently branched out in Uptown Mall in Bonifacio Global City, one of the upscale commercial business districts in the metro.
According to Philippine Seven Corp. (PSC), the exclusive licensee of 7-Eleven in the country, the move, which further strengthened Megaworld and 7-Eleven’s business affiliation, is a part of the institutional account target of opening 30 new stores this year.
By expanding 7-Eleven’s presence in mall locations, PSC not only forged better institutional relations but essentially gave boost to steady customer traffic and sales. The newly opened 7-Eleven Uptown Mall will be catering mostly the BPO employees within the mall, and soon, The Uptown Office Towers which are expecting to have 28,500 employees.
”The move to locate in Uptown fully aligns with our goal, which is to generate huge interest and support among patrons as well as prospective partners/franchisees who wish to operate in more commercially-centric mall locations. Our customer crowd has also diversified as well, attracting a mix of a BGC populace composed of BPO employees, building tenants, as well as mall workers and goers,” said Mr. Francis Medina, Business Development Division Unit Head.
The recent Uptown Mall store opening added to 7-Eleven’s ever-growing nationwide operations, which now counts to 2,140 outlets (1,168 franchise-owned and 972 corporate-run).
Present at the Uptown Mall outlet opening were (in photo from left): Arlene Bacani (Business Development Specialist), Mark Raymond Serrano (Business Development Supervisor), Krishield Sison (Leasing Manager, Megaworld), Bryan Ong (multiple 7-Eleven franchisee), Edgar Gabriel (Business Development Section Manager), Aimee Marquez (Franchise Supervisor), and Natallie Beduya (PSC Public Relations Specialist).
7-Eleven remains the most trusted franchise business of choice among potential Filipino partners and the solo leader in the convenience store category. Its Franchise Opportunity package offers suitable franchise partners two ways to benefit from a proven system — Regular New Store Franchise (open a new 7-Eleven store) and Property Conversion (convert an established business or properties into a 7-Eleven franchise). Apart from one-month preparatory training, partners are lent with assistance especially at the first crucial stages of operational transition, from supervising, basic HR coaching, to sales monitoring.