Most franchise systems require royalty payments based on a percentage of sales. With the 7‑Eleven system, you pay royalties based upon the store’s gross profit, that is, net sales receipts less the wholesale cost of the merchandise you sell. Under this system, the financial return to you and to 7‑Eleven is tied to profitable sales rather than just sales. That’s why 7‑Eleven goes beyond helping you increase sales by giving you the tools and support you need to increase your profitability.