April 28, 2014

MANILA – Craving your favorite Filipino comfort food such as adobo, sinigang, or pinakbet? There’s no need to look too far or head to a restaurant for a quality meal. These well-loved Pinoy favorites are now available anytime, anywhere at 7-Eleven.

This May, Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven, launched Chef Creations, a line of premium meals that promotes Filipino cuisine and offers customers healthy and restaurant-quality meals at an affordable price.

7-Eleven teamed up with Chef Claude Tayag, the man behind the Bale Dutung (or House of Wood, as it is known in Kampampangan) in Angeles, Pampanga. Bale Dutung is Chef Claude’s own home turned restaurant that has been a long-time favorite foodie destination.

Chef Claude’s cuisine has also received glowing reviews from Anthony Bourdain himself, the famous American chef, author and host of the CNN travel and food show “No Reservations”.

“It made perfect sense to partner with Chef Claude as he is one of the foremost advocates of Filipino cuisine to the world. He knows exactly how to bring out familiar flavors we know and love and every dish from his kitchen can be considered a work of art,” said Victor Paterno, PSC President and CEO.

7-Eleven’s Chef Creations meals are not your average ready-to-eat meals. They are made using only natural ingredients and are slow-cooked to bring out that distinctly Filipino taste.

According to Chef Claude, “I chose to tie up with 7-Eleven because they were willing to work with my philosophy of cooking nutritious and balanced meals without sacrificing taste. By partnering with 7-Eleven, more people can now have easy access to healthy dishes.”

Chef Creations are prepared through PSC’s commissary, which is equipped with state-of-the-art cooking facilities. Chef Claude personally pre-selected quality ingredients with the commissary to bring out the taste he approves.

Starting May 7, customers can avail 3 variants of Chef Creations exclusively at 7-Eleven stores:

Pulled Pork with Adobo Dip (P95) – This deluxe version of adobo features tasty morsels of twice-cooked pork. It’s good enough on its own, but it also comes with seasoned sauce on the side that you can use to flavor the pulled pork to your liking. Delightful to the last bite.

Pakbet with Bagnet (P89) – A vegetable-and-meat combo considered a staple dish in the Northern regions. Munch on sauteed fresh vegetables, made more flavorful with alamang (shrimp paste). Crispy bagnet slices tops off the dish to give it a savory bite.

Pork Sinigang sa Kamias (P75) – Slow-cooked pork bathed in a tangy broth of fresh kamias, gabi, kangkong, and green chili. This traditional dish is best enjoyed warm, with heaping spoonfuls of rice.

Enjoy these delicious and nutritious meals anytime, anywhere. Thanks to 7-Eleven, customers can now conveniently experience premium Filipino meals at an affordable price.