In 1982, Philippine Seven Corporation (PSC) acquired the license to operate 7-Eleven stores in the Philippines from Southland Corporation (now 7-Eleven, Inc.). By 1984, PSC opened the first 7-Eleven store in the country, at the corner of Kamias road and EDSA, Quezon City.
In 1998, PSC established Convenience Distribution Inc. (CDI), to provide a centralized warehouse and distribution system for its 7-Eleven stores. On the same year, PSC also started franchising, becoming the country's first franchisor in convenience retailing.
In 2000, Taiwan’s President Chain Store Corporation (PCSC), the 7-Eleven licensee in Taiwan, purchased 50.4% of PSC’s outstanding capital stock, forming a strategic alliance for the industry. This helped PSC in pursuing its targeted store expansion plans on a sound and profitable basis.
Today, 7-Eleven is the country’s biggest convenience store chain with over 700 stores. With a broad offering of everyday grocery items, fast food, telecom, bills payment and banking kiosk services, 7-Eleven has been awarded numerous times by the Philippine Franchise Association, as well as Entrepreneur Philippines. 7-Eleven has won titles such as Best Foreign Franchise, Fastest Growing Franchise, Best in Franchise Support, Marketing Campaign of the Year, and Hall of Fame International Master Franchise award.
The following are franchising details for 7-Eleven Philippines:
Company Reach (as of March 11, 2012)
Total Units: 707
Company Owned Units: 248
Franchised Units: 459
In Business Since: 1982
Franchising Since: 1998
Total investment and franchise fee: Please call us at (02) 726-9968, 0920-9508651, 0917-8711686 or email firstname.lastname@example.org
Financial Assistance: Merchandise loan
Training Provided: Yes; Classroom and in-store training
Support Provided: Site Acquisition, Store Construction, Operations Field Consultants and Area Managers, Marketing Programs, Bookkeeping, Logistics.
A 7-Eleven franchisee must be an ambitious, creative, entrepreneurial person, ready to put in hard work and time to oversee day-to-day store operations. 7-Eleven requires franchisees to attend its comprehensive franchise training program that covers customer service, store operations, store management, and in-store training. A franchisee must also be willing to comply with the 7-Eleven System, which has proved profitable through the years.
The total investment for a new store is inclusive of construction cost, store supplies, initial merchandise, franchise fee and lease payments if any. Major store equipment is provided by the company. This entitles the franchisee access to the 7-Eleven equipment, merchandise and operating systems, use of proprietary brands and on-going support.
Today, with over 550 stores and counting, 7-Eleven remains the top convenience store outlet in the country. 7-Eleven’s network of stores and expansion plans are concentrated in the island of Luzon, covering areas in the National Capital Region (NCR), Calabarzon, Cordillera Administrative Region (CAR), Central and Northern Luzon, and BicolProvince.
Investment may vary for each store. As a result of the continuous marketing efforts of the franchise division, availability of stores may also vary from opportunities presented herein.