7-Eleven opened its 6th store in Iloilo with a grand opening last June 27, 2014. "The warm reception of the Ilonggos, in terms of our store sales, is overwhelming", according to Jose Victor Paterno, President and CEO of Philippine Seven Corporation. Now open are branches located at Assumption-Iloilo, La Fiesta Hotel, WVCST(ISAT-U) in lapaz, Uptown Place, Lapaz Plaza and Injap Tower.
A Neon Revolution party was held to cap off the grand opening in Iloilo. See the 7-Eleven Iloilo Facebook page for photos during the event.